Dec 22, 2015
Ed Chavez, Vertical Marketing Director, tells the truth on their Ask.fm channel when answering reader questions. One recent topic caught my eye, when someone asked
Why do you think shoujo manga isn’t in demand? Isn’t Fruits Basket the best selling manga series in the US? Aren’t the majority of manga buyers female ?
After acknowledging that shojo manga is popular, particularly for Viz Media, Chavez lists out some of the signs that the genre has faced a pullback:
…while most publishers release shojo in the US, fewer and fewer publishers are making it their focus. Gone are the days when TP released a ton of shojo. We no longer have shojo only publishers like GoComi. And while Viz still publishes a lot of shojo, the Shojo Beat brand took a little bit of a hit with the shutdown of the magazine…. out of 36 new titles from 4 publishers only 4 are shojo titles.
Which depresses me. Girls helped drive the manga boom in bookstores, but there are fewer titles available for them these days. As a percentage, those series are only a slice of the market.
Shojo will continue to be important to this market. However, repeatedly data has shown that for every hit shojo title … there are often 3 to 5 shonen titles that sell as well.
It’s still more acceptable for boys to read comics of any kind, and while girls will read “boys’ titles”, the reverse isn’t as true. I can’t argue with the economics, but I wish there were more female-oriented manga being translated and offered.